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About Us

A family tradition of baking excellence since 1920

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Beach’s Bakery is more than just a bakery

It is a legacy of a brave and visionary man who turned his passion into a reality.

Fresh from front line combat in World War 1, William returned to his home town in Derbyshire ready to put the horrors of war behind him and to follow his dream of owning his own bakery.

He borrowed some money from his father, renovated an old building, and worked tirelessly to produce quality bread and cakes for his customers.

He opened Beach’s Bakery in 1920 and never looked back.

William was a master baker who developed his own recipes and techniques through years of practice and experimentation.

He passed on his skills and secrets to his descendants, who have kept the family tradition alive for four generations. Today, we are proud to continue his legacy and honour his name with every product we make.

From the very beginning Beach’s Bakery always wanted to be at the cutting edge of technology, believing that coupling this with traditional recipes it would separate us from the competition.

Along the way we discovered a new way to decorate our cakes – edible photos. This was an instant hit so we combined this with another new technology – the internet and in 2003 we launched!

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Delighting our customers and making your celebrations memorable!

Starting with just edible photos the site went from strength to strength and it soon became clear that people loved this unique way to get a message across, as they say, a picture says a thousand words. 

We soon expanded into cakes, then cupcakes, then chocolates and who knows where we will go to in the future, creating new and enticing products that will enable more ways to Eat Your Photo!

We have grown and evolved over the years, but we have never compromised on our quality and service. We are always looking for new ways to delight our customers and make their celebrations memorable. We are constantly expanding our range of edible products and introducing new ones that you will love. Stay tuned for more exciting news from Eat Your Photo!

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